Every commercial business depends on clean restrooms for their employees and their customers’ health and hygiene. This basic amenity is so important that a company’s reputation can depend on it. According to the National Restaurant Association the restroom is the single most important image related area of any restaurant – more important than the food! This is why such blue chip companies like McDonald’s, Outback, and Applebee’s, rely on Enviro-Master (EM).
Enviro-Master (EM) has created a range of services and products dedicated to meeting customers’ needs while assuring a healthy income for franchise owners. These are comprehensive weekly service programs that busy customers with high traffic restrooms require. They offer the prospect of regular, repeat business for individuals looking for a profitable franchise opportunity.
Enviro-Master was created by Pat Swisher, a successful veteran of the commercial Hygiene industry who founded Swisher International and served as its CEO from 1983-2002. By 2004 when Swisher sold his company to Wayne Huizenga, Swisher International was operating with hundreds of franchises in 25 countries and system-wide revenues of over $100 million.
“That’s the kind of success we foresee with Enviro-Master. We’re building our business on quality products and excellent customer care,” Swisher said. “Our national account base expects a high standard of service and products. Our franchise owners understand that the sure way to their own growth and profitability is to provide their customers the cleanest restrooms and quality products at an affordable price.”
Additionally, the company has eliminated barriers so franchisees can thrive. Enviro-Master is now a pre-approved vendor for nearly every national restaurant chain in America. The company has also eliminated the headache of administrative burdens by providing billing, collecting, and IT support. In addition, the telemarketing department sets hundreds of appointments for the franchisee’s sales staff each week. This is done so franchisees can focus on growing their account base and take good care of their customers.
Pat Swisher understands the challenge of overcoming obstacles. He had a well-publicized run-in with the Government (SEC /IRS) in 2001. He acknowledges it but doesn’t let it cloud his life now. “To me, that’s ancient news,” he said. “I made a mistake back then and I paid a heavy price for it. But I agree with the philosopher who said it is not what happens to you, but how you handle it that matters. I’m back to doing what I do best; sharing a business opportunity I’m excited about in a market segment I’m passionate about.” Our franchise candidates may ask me any questions they wish, I am an open book when it comes to my past.”
Three of the earliest EM franchisees were entrepreneurs who had partnered with Pat Swisher and Swisher International. They knew from experience that Pat Swisher knows how to build a successful business and share that success with franchisees who are as committed to excellence as he is.
“Having owned and operated a multi-million dollar hygiene franchise for Swisher Hygiene, some might wonder why I chose to purchase another hygiene franchise from Enviro-Master. First, Enviro-Master’s management team has over 50 years of experience in this niche industry, which means their franchise support and operating systems are cutting-edge. Second, the networking and referrals among Enviro-Master franchisees allows us to service national customers. Third, and most importantly, I enjoy working with the current hygiene industry leader, and being part of something which is much bigger than my individual franchise business.” Alex Arriaga, Houston Enviro-Master Franchise
Franchisees have invested in Orlando, San Antonio, Greensboro, Raleigh, Greenville, Tampa, , Houston, St. Louis, Nashville, Detroit, Jacksonville, Fort Myers, Washington D.C., Pittsburg, Charlotte.
“With only 85 franchises available in the U.S., we forecast to be sold out in the next thirty six months”, said Scott Warren V.P. of Franchise Development for EM.
“I really did not intend to franchise the concept again” said Pat Swisher, “but I had a lot of former Swisher franchisees who were bought out by the new Corporate owners and couldn’t find another business model like this. For the past 24 months we have only let former franchisees, friends, and family members buy a franchise. Several months ago we signed with a national brokerage firm called the Entrepreneur Source and they have kept us busy with their clients. We just sold a franchise in San Antonio and have taken deposits on Atlanta, and Dallas.
According to Bruce Krebs of the Entrepreneur Source “Our clients are impressed with the 50 years of experience EM has on staff. They also like the fact that the business model is recession resistant, has low capital requirements, limited competition, and a reoccurring revenue base.”
To sum it up, Dave Vorhoff, former President of McColl Partners in Charlotte, said “ I watched Pat build Swisher International into one of the industry’s leading brands that was ultimately purchased by one of the country’s top entrepreneurs. I always believed that Pat would find his way back to the industry and look to build something bigger and better than he did before. It is exciting to watch the success of Enviro-Master.”
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